chip track is not only a farm, but also a battlefield.
happy farm, painful end
chip entrepreneurship, farm thinking and battlefield thinking.
farm thinking is TO C thinking, C represents ordinary consumers, consumption is very different, consumption choices have strong personal emotions and colors, and most consumers do not have professional cognitive ability; Battlefield thinking is TO B thinking, and B represents terminal enterprises. Most terminal enterprises have strong cognitive ability to products, and have extreme pursuit of performance and price. The choice and acceptance of products are too rational, because it's about self-interest.
, some chip start-ups and investment institutions regard chips as farms. When they mention farms, everyone will be very happy. Happy farm with rich pastoral scenery, like a fairyland on earth, shaded by trees, birds and flowers. Birds fly among the trees, fish swim in the water, patches of rice in the distance, farmhouses, fish ponds and vegetable beds nearby, drawing an unparalleled picture of the original ecology.
both chip entrepreneurs and investors naturally yearn for and pursue happy farms. If the founder has a good background, the team is graduated from a well-known agricultural school, and the planned farm is very large and cut into different sections. There are specific plans and arrangements for what kind of vegetables to grow in each piece of land. The bigger the farm plan, the greater the joy of harvest.
market, what kind of food sells a lot, what kind of food is grown, the big deal is to fight a price war, each kind of food to seize the share of the 10%, the sales can also be very large. There is logic, good prospects, high valuations given by investment institutions and large amounts of financing. Lack of people, high price digging.
grow a few more hot dishes in the market, sell some of each dish, and the sales will rise. Maybe you don't make money, but you can go on the market to collect money.
However, many people have seen this path and followed suit. In the end, it became that sentence, taking the road of others, leaving others nowhere to go.
if we compare chips to vegetables and technology to seeds, we can see that without good vegetable seeds, we cannot grow good vegetables; without good chip technology, we cannot make good chip products. To have good seed technology, we must have good R & D talents and teams, and we must develop seeds that are more competitive than the existing market, so as to grow vegetables with higher yield and better taste. Of course, it will take longer to develop good seeds and experience more challenges and pains.
But please remember, the mouth of customers is more and more tricky, and enterprise customers are different from individual customers, the pursuit is rational consumption. No matter what kind of entrepreneurship, cognition cannot be wrong, otherwise, happy farm can only end in pain.
Chip Battlefield, Persist in Victory
start a business, the more awe they are. Shopping malls are like battlefields, and racetracks are like hills.
all say that starting a business is a near-death, winners are lucky, and losers may not be incompetent. Starting a business has always been a game for the brave. You hate that your equipment is not good enough, but the equipment is never free. The equipment is exchanged for your life. If you dare not exchange your life, don't complain that the equipment is not good enough.
how many people go to start a business, are they ready to work hard? The chip fever has misled many people, thinking that they can start a business if they have a technology and can make a product. Chip entrepreneurship is to upgrade and fight monsters and seize the top of the mountain. There are also many people who can make this product with this technology, but the result may be that there is only one winner in a mountain, or one can only stay on the mountainside.
the chip industry has always been one of the best. It is the goal of every chip entrepreneur to attack and occupy the top of the mountain. Whether you are at the foot of the mountain or on the mountainside, there is only one target. Attack and drive others down. Because, if the mountain top is big enough, three families can coexist on the top of the mountain; if the mountain top is not big enough, there is really not much space to share, there is no me without him, there is no me.
have to climb to the top of the mountain, because the top of the mountain has amazing scenery, because the top of the mountain has poems you yearn for and the distance.
start a business, they are unhappy. They are in a state of nervous fighting every day. Living is the biggest demand. This is also why some chip entrepreneurs like to talk to investors about farms and farm thinking, but are unwilling to use the chip track as a battlefield and talk to investors about battlefield thinking. Maybe he doesn't understand, maybe he doesn't dare, he's afraid of scaring off investors. In addition, once there is a battlefield thinking, most chip entrepreneurs will focus on one track, and all their efforts are for victory. Divide troops to fight, soldiers taboo.
is to build a farm and the other is to go to the battlefield. Many people naturally choose the farm model and farm thinking. I have no answer to how many chip entrepreneurs have dreams and feelings, and how many will always go forward bravely. My answer is, dare to tell investors that this is the battlefield, tell investors that they will die, such entrepreneurs must be brave, and entrepreneurs who can stick to the end will win.
Farm Battlefield, Burning Money Conversion
also saw a phenomenon of starting a farm first and then going to the battlefield.
the first farm is the right financing, grand planning, track boom, rich products, these have attracted investors. As for whether the planned multiple tracks can be done well and whether the products made are competitive, these are the second. High valuation and more financing are better than anything else. Because money is hard power, money can be used to dig people at high prices; because money can attract more investors and make investors believe that you can grow more vegetables and have more sales.
As a result, the current chip start-up companies have changed, faster than who produces products (not who produces products better), because the products come out into sales volume is conducive to financing. There are more sales talents than anyone else (no more than the agent channel), because the products are not good, the agent channel is not willing to push.
usage doctrine began to prevail, the low-end repeated, the market was rolled to death, and the value of the industry returned to zero. But as long as the financing is successful, you can be the only one who is proud of the world.
chip entrepreneurs are smart people, farm thinking only caters to investment thinking, just for high valuation and financing more money, just for good storytelling round by round of money. Once they reserve a lot of money and feel at ease, they will return to the battlefield thinking, cut or shelve other tracks, and return to one or two tracks they can do. In contrast, what others do with 10 million, he can do with 30 million or even 50 million, and achieve saturated attacks by burning money.
this phenomenon, I call it the farm battlefield, burning money to convert. Facing the temptation of this phenomenon, not everyone has the ability to do it. Chip entrepreneurs have different backgrounds and abilities, which determine different paths. Therefore, people who use battlefield thinking to start a business from the beginning must use one dollar of the company as three dollars. The company alone has to do the work of three others. Only in this way can they have a chance to win.
is written at the end.
if a chip entrepreneur faces an asymmetric competition, he is just in trouble. You might as well read Haruki Murakami's words, "Although it is very difficult at the moment, this experience may bear fruit in the future."
chip entrepreneurship is to do difficult and correct things. Suffering is the foreshadowing of flowers. Winter always prefaces spring.
